Cost Effective Marketing
With the morning sun shining bright you are sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
As you take a sip of your morning Caffè macchiato you feel a rush of cool air on the back of your neck and catch a movement out of the corner of your eye. In the blink of an eye there is now an smartly dressed stranger sitting in the chair opposite. Surprised, you sure are; you didn’t hear anyone knock and before you have time to say anything something he begins in a calm and reassuring voice.
‘The deal is this’
‘I am going to advertise your product on a billboard at the busiest junctions in every city of the world.’
‘I will be able to tell you how many people see the advertisement, their gender, age group and nationality.’
‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are looking at the billboard I will allow them to view your website and even make a purchase if they feel the urge.’
‘I can have all this setup in two days and it will cost you less than a small advertisement displayed in your favourite trade journal.’
He stops talking for just a second. ‘Interested?’
Okay you might be forgiven thinking that such an offer was too good to be true, you might think that you are going to wake up from a dream or maybe it really is time to get a lock on that office door.
But let us just take time to reflect. If you are still reading this I am that man who has come from nowhere and offered you a deal.
The advertising site is on the Internet and the billboard I’m offering is the humble online survey.
Take a fresh look and start to associate an online survey with ‘marketing’ and not with ‘market research’. And not any type of marketing this is ‘Marketing’ with a very large capital ‘M’ and in flashing neon lights. Marketing that is direct, effective, low cost and quick.
Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. The number of people that see a billboard advertisement can not easily be verified where as the number of respondents starting an online survey can.
By asking demographic questions such as age, gender and nationality you can collate important information that will allow you to measure the effectiveness of your promotion and ensure that you are interacting with your target market on a one-on-one level.
Unlike a billboard where the message is often subliminal, or maybe just trying to achieve brand awareness, with an online survey you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.
Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.
Even if you offer a prize as an incentive for people to complete the survey or use Pay Per Click advertising to capture a wider, or more focused audience you will still have low cost but effective marketing.
‘So,. Is it a deal?’
Tags:advertising,customer,customer communications,customer relationship,customer services,educating,feedback,marketing,Online surveys,promotion
Tags: 
Loading ...