Maximise the Life of Your Articles
Calling all editors, publishers, writers and freelance journalists. Now is the time to breathe more life into your articles. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul – we’re talking revolution.
As it was in the beginning
Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to monitor and process, and for the more popular articles, it is either a case of only a fraction of the received correspondence ever being used, or where online comments have been allowed, well written and good comments can be buried under poorly written and abusive comments.
Let’s face it, as well as being an overhead for the publisher, to most people it is an unrewarding medium in terms of effort required and response received, just think of the number of letters that go unpublished and unread.
As it is now
New channels of communication have been created by the Internet and this in turn has created opportunities that allow us to challenge traditional methods. The Internet is now a mature technology, no longer the preserve of the new fad brigade but a technology that has been embraced by a global population, young and old alike and it allows us now to re-evaluate the way things are done. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.
When people read an article that provokes thought they now expect the opportunity to comment either by writing a comment, sending an email or writing a letter. Sure emails are easier but it still takes time to craft an email and time for the majority, is what they haven’t got.
Although interesting a letters page or a list of comments are at best a sample of views or an endless unmanaged list of comments; a letter may be well crafted and well written letter but due to the free text form it is difficult, or near impossible, to measure.
As it should be
Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be easily measured. Just as important as you communicating with your readers is giving your readers a way to communicate with you where they know it will count.
Do you want to deliver a snapshot of opinion? How much did they like the article? Did the readership agree with what was said or do they have a different view?
Now it’s easy
In the past surveys would have taken considerable effort to design and publish and altogether was a process too long winded and therefore reserved for the niche and bigger topics.
However, using a hosted survey site surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking questionnaires and online surveys created in minutes make the perfect complement to articles that prompt opinion and debate.
The advantage over letters, e-mails and comments are that all the feedback gathered through online surveys is managed and measured and sites like Survey Galaxy will provide you with a real time poll and charts that you can either keep to yourself or share with your readers.
It can even be complementary to sending an email
Linking articles to online surveys will extend the life of the article and involve your readers in the discussion in a way where they are confident that their opinion will be counted.
If you think they would rather send an email? – not a problem – just include the facility within the online surveys and get the best of both worlds.
It’s quick, low cost, and easy to do; it will empower and engage the reader, provide first class feedback and having established a communication channel you then have the opportunity to promote other related articles.
There is an opportunity to register your view of this article here:- Readership Feedback Survey
Tags:articles,feedback,Online surveys,Publishing,readers,writing
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